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Why are B2B Sales and Marketing
Problems So Persistent?

Why don’t digital and social marketing, lead generation, sales training, CRM systems, and even so-called sales process improve sales productivity and profit?

In Sales Process Excellence, Michael Webb traces sales and marketing problems to their root causes in traditional management methods, such as pushing product, setting quotas, and trying harder while doing the same things over again. He explains why these methods actually create barriers for leaders, and reveals an alternative that avoids them.

What’s the alternative? Sales process excellence. Drawing on years of experience with B2B sales managers, general managers, and process excellence leaders, Webb shows how you can engage your team to:

  • Learn what customers want from your salespeople, your channels, and on your website
  • Design your process to tell you who will buy, who won’t, and why
  • Increase margins and accountability, while earning salespeople’s cooperation and respect
  • Synchronize marketing, sales, and service into a smooth production flow, and then accelerate it
  • Engage your team to provide data you didn’t know you had
  • Identify common, high-impact issues preventing growth and use them to drive decisions that reliably grow your business

Webb illustrates data-driven ways to motivate and guide sales and marketing teams with a precision approaching that found in production operations. In this book, you will learn how:

  • A food packager doubled sales productivity, creating a new market where no one else could compete
  • A water filter distributor revived its growth by moving salespeople from servicing dealers to selling to new customers through those dealers
  • A paint supplier achieved its five year plan in four years by transforming itself from selling commodities to selling high-margin services
  • A dozen other companies opened sales bottlenecks, developed new products, reduced waste, and increased deal flow.

Stop relying on wasteful promotions, undependable sales heroes, and management methods pitting people against one another. In this book you will learn proven principles for finding customer value and locking in profit in ways competitors can’t imitate, while increasing predictability and reducing business risks.

    What others are saying about the book.

    " "Sales Process Excellence" is the first book I"ve seen that combines deep insight into both sales and marketing AND the Lean management philosophy. Webb treats his topic thoroughly; the approaches he describes are valuable for any business. One of the best business books I"ve read in a long time."

      - Hank Bonnah, Operations Manager, Tubelite, Inc.

    "Having the pleasure to both work with Michael and read this book I can verify the concepts in this book work. Simply put, these tools help find the root cause of the problem, rather than starting with the solution. Read this book, apply these concepts and the results will come."

      -Jeff Galas, Founder, On Purpose Growth

    “Michael has done a great job in outlining the path companies need to take to move to a process-driven sales model across their organizations, especially one where they are linking their activities to creating value for their customers at each stage of the buyer journey. I believe this will be an important tool for us as we continue to evolve the sales function in our business.”

      -Tom Adams, Director –Sales & Marketing, De Dietrich Process Systems, Inc.

    "One of the specific benefits I see with “Sales Process Excellence” is that sales teams on different levels and in completely different situations can implement the ideas. It doesn’t matter if it is a large sales force or a small one, a local or regional company compared to a global player, a new company working on establishing their footprint in the market, or an experienced and successful company who wants to continue to improve process and profitability. There are applications for all included in the book, and opportunity for significant improvement and change. Thank you for continuing and refining the path begun with "Sales and Marketing the Six Sigma Way!"

      -Tim Doot, Vice President of Sales and Marketing, Burr Oak Tool

    “Sales excellence requires discipline, process focus, and sharp execution. Michael Webb’s “Sales Process Excellence” is a comprehensive guide to help organizations raise their performance and engage customers much more effectively. The book is structured as a well-written guide that requires some study—you can’t take the book lightly—but you can’t take sales performance improvement lightly. If you are serious about sales excellence and driving the highest levels of sales performance, “Sales Process Excellence” is an outstanding resource to help you with that process.”

      -Dave Brock, Partners In EXCELLENCE

    "Michael gets behind the jargon and shows us what process excellence can do for sales performance. As well as providing practical examples as to how to use the various tools, he addresses issues such as managing the sales process through channel partners, an issue faced by many sales organisations operating in today’s global economy. The emphasis on change leadership and the importance of the voice of the customer validating sales effectiveness will particularly resonate with those seeking to make continuous and lasting improvements to sales productivity. "Sales Process Excellence" will explain why sales training can be nothing more than a ‘comfort blanket’ unless the underlying processes and disciplines are in place. Michael throws down the gauntlet…are you brave enough to pick it up?"

      -Alastair Black, Director, Optimize Limited

    "A book like this is long overdue. It’s about time that sales has been recognized as a science, where the techniques and tools embodied in Lean and Six Sigma are being applied to enhance customer value and accelerate the sales funnel. In his book, Sales Process Excellence, Michael Webb does a masterful job of building a case for the why and how a sales process should be developed. Throughout the book he includes real-world examples in order to drive each key point home. I highly recommend this book to any organization that wants to significantly, predictably and sustainably increase its revenues.

      -Craig Lowder, President, MainSpring Sales Group LLC

    “Finally, a sales and marketing roadmap and tool kit using proven, real world techniques to achieve breakthrough results. As someone who sold and managed sales for over 20 years and has been a Black Belt since 2008, I have only one question: Michael, where were you when I needed you?”

      -Michael Darrish, Senior Manager, Process Improvement, Ricoh Corporation

    "Sales Process Excellence is very well researched and thorough, and it"s clearly based on many years of experience in the field. I can"t imagine anyone reading the book and not trying these methods."

      -Dave Nelsen, former assistant editor, Quality ?rogress Magazine

    "Michael, I am still reading your excellent book with avid interest. There is so much of value that, truthfully, I want to read it several times to distill the key elements. Congratulations on a major contribution to the advancement of sales performance excellence!"

      -David Parry, Sales Performance Consultant, U.K.

    "Although we had a great growth rate, we knew the time was fast approaching when our growth would be less sustainable and certainly less predictable. Mike started us on a sales excellence journey that didn’t change how we sell; but, revolutionized how we manage sales. The day I attended a sales meeting and listened to our professional sales team present data and pipelines and probability metrics, I knew our journey was going to be a success. And, it was!"

      -Michael Madsen, President Aquion Corporation, Elk Grove Village, IL

    "Michael, Thank you for following through with your promise to equip us with methods and models that have enabled us to start and continually improve our sales process improvements. We avoided big mistakes around measuring sales and marketing productivity. Most importantly, we have a method for improving that engages our complex multi-level sales organization. Your ideas and your new book have helped position us for even more success."

      -Randy DeSpain, Director of Quality & Process Excellence for Global Sales and Marketing, Danfoss PS

    “Michael’s artful blend of relevant experience and sound logic provide a clear path to excellence in Sales and Marketing. This guide adeptly validates the effectiveness of Lean Six Sigma principles in any process, inspiring us to consider how to apply structured improvement methods to even the most chaotic social systems.”

      -Rob Tripp, Master Black Belt, Global Productivity Solutions

    “With his new book, Sales Process Excellence, Michael Webb shows how the tools used in lean manufacturing can create a lean sales force. Mike’s background gives him unique experience in both the process and sales worlds; he speaks the language of both fluently. I highly recommend this book to organizations that have successfully implemented lean manufacturing and now look to create a highly efficient sales production system as well.”

      -Frank Wiley, Magnitude Marketing, LLC

    “I have read this book with increasing interest as it exemplifies in a pragmatic way how to adapt and deploy process excellence into sales and marketing. It does so by providing flexible, practical concepts, tools and methods for solving problems and improving processes in customer facing functions. In addition, its value is also reflected in illustrating the effort it might take to convince executives to be receptive to the approach of process excellence. Hence this book helps to understand why companies should go for it and how they can adequately tread the path to success process excellence will finally lead to: A thoughtful, stimulating and beneficial new book.”

      -Dr. Alexander Daboul, Senior Manager Business Excellence, Wacker Chemie

    Join other readers in writing a testimonial below:

Leave A Reply (6 comments So Far)


  1. Arnaldo Camuffo
    2 years ago

    This long awaited book will guide lean practitioners through continuous process improvement in sales and marketing, a topic underinvestigated and often mistakenly neglected in lean systems implementation. It shows how to design sales processes so that they incorporate the best knowledge and practices and how to improve such processes based on scientific thinking based problem solving. The application of Michael Webb book’s content and methods will also complement lean efforts in production, new product development and supply chain management offering a more than ever needed complementary perspective on how to systematically bring value to customers. Sales Process Excellence eventually starts to fill an empty spot in management practice on how to successfully approach, progress and monitor lean transformations in complex organizations.

    Arnaldo Camuffo
    Italian Lean Management Institute


  2. Arnaldo Camuffo
    2 years ago

    This long awaited book will guide lean practitioners through continuous process improvement in sales and marketing, a topic underinvestigated and often mistakenly neglected in lean systems implementation. It shows how to design sales processes so that they incorporate the best knowledge and practices and how to improve such processes based on scientific thinking based problem solving. The application of Michael Webb book’s content and methods will also complement lean efforts in production, new product development and supply chain management offering a more than ever needed complementary perspective on how to systematically bring value to customers. Sales Process Excellence eventually starts to fill an empty spot in management practice on how to successfully approach, progress and monitor lean transformations in complex organizations.

    Arnaldo Camuffo
    Italian Lean Management Institute


  3. Norm Purdy
    2 years ago

    I have had to order more books to help me evangelize Sales Process Excellence at our company. The book succinctly explains why the old tried and true methods of "sales by the numbers" no longer works and what to do about it. The future of improvement lies in extending lean six sigma to sales , marketing, and product development. This book advances the body of knowledge dramatically by showing how to improve rolled throughput yield in sales. I particularly liked chapter 10 on managing channel partners.

    Norm Purdy, Director Business Improvement, JD Irving Ltd.


    • mwebb
      2 years ago

      Thanks Norm! Much appreciated.

      Michael


  4. Eduardo Sahuquillo
    2 years ago

    This book explains in a comprehensive and thorough way how sustainable businesses can be managed today to survive in the future. The operational excellence of sales can be strongly supported through this reading that allows the direct application of lean and six sigma principles well known in production to the sales function. In this sense, the introduction to the Voice of the Customer approach is very interesting as well as the classification of the kind of problems we could find. The analysis of the traditional perspective of sales processes is very usefull also and interesting point of views are given to manage with typical tools as CRMs.
    I'm convinced enterprises like mine can be benefitted from the concepts showed on this book in today's B2B environment and the digital era where the amount of data is making bigger and increasing customer value is a must to survive.

    Eduardo Sahuquillo
    IBSA Laser, S.L. Barcelona - Spain


  5. Reg Nordman
    1 year ago

    Michael sent me this book to review almost a year ago. I let it sit on my review shelf for far too long. Our firm has used Six Sigma Sales and Marketing as a guidebook since it first appeared in 2006. That book not only impacted how we looked at sales and marketing but what we counselled clients to do. This has contributed to many successful projects over the years.

    This book is even better than the first. It is long overdue for sales and marketing to be looked at and improved through a process view. Taking from the work of Deming, TQS, Lean and many years of applied experience, the author has built a fully functional analysis model to improve the sales, marketing and service components of your business in bringing increased value to the customer. This material is as modern as you are going to get in the sales and marketing field. There are many other great sales and marketing books out there, but they all seem to address just part of the process. This book will drive your company to take the waste out of your Sales and Marketing and drive customer value. Its a must have for business leaders who want to really succeed and grow. To buy it go direct to http://salesprocessexcellence.com/